Dueling Guitars in Gameland: MTV and Activision Face ff
The News Review:
- Dueling Guitars in Gameland: MTV and Activision Face ff
- Mukulu’s dramatic history recap at Chogm opening
- The mothers of reinvention
Dueling Guitars in Gameland: MTV and Activision Face ff
New York Times – Nov 26, 2007
“We thought the opportunity was wide open and it fit into our brand and our heritage” said Van Toffler president of the MTV Networks Group. “It will yield a whole bunch of ancillary businesses and revenue streams. “The rivalry between MTV and Activision is made more stark in that both Rock Band and the previous versions of Guitar Hero were developed by Harmonix Music Systems (the newest Guitar Hero was developed by another studio). MTV purchased Harmonix in September 2006 for $175 million cash in a deal that did not include rights to the Guitar Hero franchise. To distribute Rock Band it signed a deal with Activision’s main competitor Electronic Arts. Like any battle of the bands this one features its share of trash talk. “MTV trying to take on Guitar Hero is like us trying to go into the music cable business” Mr.
Mukulu’s dramatic history recap at Chogm opening
Daily Monitor – Nov 26, 2007
But it was the story told in operatic form that left a lasting impression enough to get the queen to clap for the retreating dancers. The piece started off with the performers making a noisy entrance ululations and all to live acoustic guitar music. The jovial mood represented the tranquil aura in most African settlements long before the colonialists arrived to disrupt the status quo. Their crude methods of partition represented by a ripping sound and flag hoisting. It is equally interesting that Indian coolies are in tow. The bit where natives have to learn the new languages of the invaders was clever.
The mothers of reinvention
Sydney Morning Herald – Nov 26, 2007
“History is absolutely littered with great inventions that peoplehave naysayed. Computers: a man at IBM said ‘h there’s aworldwide market for five of them. ‘ A record executive who turneddown the Beatles said guitar music was on the way out. “They’re absolutely everywhere because by definition inventionsare way ahead of the pack. sometimes they’re so far ahead thatwe just don’t get it yet.
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